Recently, the 2026 Moscow International Building Materials Exhibition and Consumer Goods Exhibition were held concurrently. Leveraging this international exhibition platform, Nan'an City placed two large advertisements in key exhibition areas: "Buy Building Materials in Nan'an, China" and "World House, Made in Nan'an," targeting the Russian and Eastern European markets to promote regional public brands such as "Nan'an Stone" and "Nan'an Kitchen & Bath," further enhancing the international influence of Nan'an manufacturing.
The billboards were located in the core passageway of the Moscow Crocus Expo Exhibition Center, a prime location with high foot traffic, creating a positive interactive effect with the exhibition and accurately reaching global buyers, industry professionals, and local consumers. The overall design is simple and elegant, revolving around the core slogan and supplemented by visual elements of stone products, smart bathroom products, and high-quality building materials, vividly showcasing Nan'an's industrial foundation, product quality, and diversified advantages in the building materials and consumer goods sectors, enhancing brand recognition and communication effectiveness.
During the exhibition, Nan'an City also simultaneously held the China (Nan'an) Building Materials and Home Furnishings Promotion Conference (Russia Special Session), systematically introducing the advantages of local industrial clusters, brand building achievements, and product features. At the same time, multiple stone, plumbing and sanitary ware, and home building materials companies participated in the exhibition, creating a synergy between advertising displays and booth promotions to attract visitors from Russia, Belarus, Ukraine, and other countries for visits, exchanges, and cooperation negotiations.
A relevant official stated that Russia and Eastern Europe have always been important markets for Nan'an's building materials and consumer goods exports. In recent years, bilateral trade and economic exchanges have continued to grow. Nan'an's stone machinery, intelligent sanitary ware, and high-end slab products, with their excellent cost-performance ratio, technological upgrades, and green environmental protection characteristics, have gradually gained recognition in the local market. In the future, Nan'an will further strengthen the construction of its regional public brand, continue to promote overseas advertising, and build a three-dimensional international marketing system integrating "online promotion + offline exhibitions" and "platform docking + channel expansion," to accelerate the expansion of brands such as "Nan'an Stone" and "Nan'an Kitchen & Bath" into a broader global market.